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Startup cost
$200–$1500
Time to revenue
3-9 months
Difficulty
4/5
Income range
$1,000 - $100,000/mo
Overview
WordPress plugin businesses build add-ons for WP sites and charge annual licenses.
How it works
Identify a WP pain point, build a focused plugin, list on WP.org and your own site, sell annual licenses with Freemius or EDD.
Startup requirements
- WP dev skill
- Freemius/EDD
- Marketing site
Estimated startup cost
$200 – $1,500
Time commitment
15–35 hrs / week
Income potential
$1,000 - $100,000/mo
Advantages
- Huge addressable market
- Recurring renewals
- Asset value
Disadvantages
- PHP skill
- WP ecosystem politics
- Support burden
Who this opportunity is best for
WP devs
By the numbers
Scalability4/5
Passive income potential5/5
Difficulty4/5
Risk level2/5
- Skill level
- Intermediate
- Weekly hours
- 15–35 hrs
- Content required
- No
- Client work
- No