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Domain Investing

Website Flipping

Buy underperforming websites, improve them, and resell for profit.

Startup cost
$3000–$50000
Time to revenue
6-18 months
Difficulty
5/5
Income range
$2,000 - $100,000/mo

Overview

Site flippers buy income-generating websites on Flippa or Empire Flippers, optimize them, and resell at higher multiples.

How it works

Source sites with upside (better SEO, monetization, content), acquire at 24-36x monthly profit, optimize over 6-12 months, and exit at 36-50x.

Startup requirements

  • Capital
  • Marketplace accounts
  • SEO/content team
  • Escrow setup
Estimated startup cost
$3,000 – $50,000
Time commitment
15–30 hrs / week
Income potential
$2,000 - $100,000/mo

Advantages

  • Big exits possible
  • Skill compounds
  • Real asset trading

Disadvantages

  • High capital
  • Long hold times
  • Diligence intensive

Who this opportunity is best for

    Operators
    Investors

By the numbers

Scalability3/5
Passive income potential4/5
Difficulty5/5
Risk level4/5
Skill level
Advanced
Weekly hours
15–30 hrs
Content required
Yes
Client work
No